Culture for development

In a world rich with diverse cultures, untapped creative potential lies within the vibrant landscapes of Africa and the Middle East. “Culture for Development” emerges as a beacon, a brand that encapsulates the dynamism of art from multiple countries, connecting communities through a shared passion for creativity. Rooted in the United Nations’ Sustainable Development Goals (SDGs), the brand mirrors the kaleidoscopic spectrum of these goals through its distinctive color palette.

Scope: Brand Identity
Industry: Non governmental organisation
Location: Middle East and Africa
Design Notes*

The logo has been meticulously crafted to reflect the core principles of the Sustainable Development Goals (SDGs) through its use of vibrant colors that symbolize various aspects of sustainability. The dynamic icon at the center of the design cleverly integrates the letter “C,” which stands for “Culture” or “Creative,” with visual elements representing human figures in motion. This not only highlights the human-centric focus of the initiative but also conveys a sense of energy and progress. The fluidity of the design captures both the essence of movement and the dynamic nature of cultural and creative industries, ensuring that the logo resonates with the values of inclusivity and advancement central to the SDGs.