Abaad Gender Integration Toolkit

For the Abaad NGO’s Gender Integration Toolkit, the design aimed to resonate deeply with the target audience while maintaining brand coherence. The use of Abaad’s established color palette ensured brand consistency and recognition, reinforcing the organization’s identity.

To infuse a dynamic and engaging element into the toolkit, a graffiti effect was integrated throughout the design. This stylistic choice was deliberate, aiming to create a sense of energy and modernity. Graffiti, often associated with urban expression and grassroots movements, symbolizes a direct and powerful connection to the community. This effect helped to make the toolkit feel more accessible and relatable to the people Abaad serves.

The combination of brand colors and the graffiti aesthetic not only provided a visually striking design but also conveyed a message of empowerment and inclusivity. It underscored the toolkit’s purpose: to support gender integration in a way that feels both contemporary and approachable.