Packaging design for new, surprising chocolate by Health up.

The logo design, the typography, the shooting art direction, they all express the idea of movement and the exuberance of the chocolate and its contrasts. Smooth colors on the background and a “soft touch” finishing for the pack oppose a bold blue (brand color) typography, a catchy type, and high-contrast photography. The result is a striking pack that embodies the essence of the chocolate and that feels as inviting as its content!